Matt MeazeyFreelance SEO consultant

Matt Meazey is an award-winning freelance SEO consultant, working with independent brands who want to grow through search.

My name is Matt Meazey. I’m a freelance SEO consultant delivering exceptional results for brands and marketing agencies. I am based in Norwich but work with businesses across the UK.

Let’s Chat → See what I can do

Matt Meazey, freelance SEO consultant based in Norwich

01Approach

I pursue a people-first approach to SEO, which I believe is in the best interest of your customers, search engines and ultimately your business goals.

Although there are many intricacies to SEO, the best results come with a simple, no-BS approach.

02How I help

For brands

Is it time to get more eyeballs on your business? If so, SEO can be transformational. By boosting the visibility of your website on search engines you’ll open the doors to relevant people, who are ready to engage with your brand and your product. Not all websites are created equal, therefore I’ll always apply a bespoke approach to SEO.

See what I can do →

For agencies

If your SEO department is at capacity and you don’t want to turn away new work, I can help ease the stress. I have extensive experience in all areas of SEO; content, technical, off-page, local & international SEO. I’m more than happy to work behind the scenes or interact directly with clients, whichever you prefer.

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03Featured case study

£201k additional organic revenue.

MASAJ · Health & Wellness · DTC

MASAJ faced a daunting organic search challenge. London’s massage landscape is massively crowded. MASAJ is up against corporate wellness brands like Urban, Treatwell and Cowshed, who have significantly stronger brand awareness locally and nationally. They also compete on the SEO front with hundreds of independent massage studios offering everything from budget treatments to luxury experiences.

1,146%

return on SEO investment

£1.04m

organic revenue

Top 3

national rankings for ‘massage London’, ‘pregnancy massage’ & more

+78,587

organic sessions to studio pages

154%

YoY sessions to lymphatic drainage treatment page

106%

increase in sessions to sports massage page

04Common questions

Do I have a specialism?

I have worked across all sorts of niches and industries, from D2C ecommerce websites, to B2B law and wealth management companies; I really feel I can make a mark on most niches. But if I was to pick one area, it would sit in health. I have vast experience in working with national and international health and pharmaceutical brands.

Do I provide GEO/AEO services?

As AI answers and LLMs become a central part of people’s day to day, it would be naive of me as an SEO consultant to ignore it. The landscape of search is changing at an incredible speed, and there are plenty of hot takes and opinions flying around, some right, some wrong.

In my experience, and based on the results I’ve had with clients so far, you can achieve great visibility in the likes of ChatGPT, Claude and Gemini through traditional SEO methods. I’d say 80 to 90% of ‘GEO’ is just SEO as we know it. There are, of course, nuances and a few extra methods I now use to find that last 10%. But in a nutshell, if you do good SEO, you won’t be far off being seen in LLMs.

05More work

With a wealth of experience consulting on complex challenges for local, national and international global brands and a proven track record of devising and executing effective SEO strategies, I’m confident in my ability to drive tangible results in any vertical.

190% ROI

Headed up an award-winning and multi-regional SEO strategy for ellaOne, the morning-after pill, yielding a 190% ROI and significant organic growth over three years.

Market leader

Led the successful launch of Hana, the UK’s first OTC contraception pill, to become the market leader.

+60%

Spearheaded numerous website migration projects that not only minimised the risks of organic traffic loss, but also established a foundation for growth. One such project led to a 60% increase in the targeted keyword pool.

06In their words

“Matt is a master of the mysterious world of search engine optimisation (SEO) where the art of wordsmithing meets the science of algorithms. His skills have been integral to the successful global relaunch of Movicol. He has successfully led his team to achieve this in English and other languages across multiple geographical markets.” Penny Curtis ─── Global Marketing Director, Norgine

“Working with Matt is always a pleasure. His knowledge and clarity is always useful when figuring out complex SEO strategies. He also has an ability to explain complex concepts in simple terms so that clients can understand the tangible value of his suggestions.”
Stuart Aitken ─── Digital Communications Strategist, Bynd / Make

“Matt is a pleasure to work with. He has an excellent holistic understanding of digital marketing, and provides invaluable overarching strategic guidance. His knowledge of and experience in SEO tools and techniques also means he knows what tactics will work best.”
Sam Watkinson ─── Creative Performance Strategist

“Matt Meazey is an absolute wizard at what he does. He’s helped MASAJ build organic authority and structure our content strategy with surgical precision, but always brings warmth, curiosity, and creativity to the process. Matt’s SEO led to a noticeable uplift in our bookings through improved organic visibility.”
Scarlet Amies ─── CEO, MASAJ

07Get in touch

Send a note

Shall we chat?

Whether you’re an agency and you’re struggling with capacity (yay!) or a brand looking to get more from your website, let me know, I’d love to chat. I will also be honest too. If SEO doesn’t fit the bill, I will say and give recommendations on where you might find the best returns.

Emailhi@mattmeazey.co.uk Phone+44 7769 227119 LinkedIn/in/mattmeazey TikTok@mattmeazeyseo