SEO for Running Brands

Boost Your Store's Online Performance & Sales

Get your running shop found by more customers searching for running shoes, gear, and advice. Our specialised SEO services help UK running retailers dominate local search results and drive foot traffic to stores.

My name is Matt Meazey. I'm a SEO consultant delivering exceptional results for brands in the UK, and guess what? I LOVE RUNNING. I'm one of those who can't stop banging on about it.

And, it's a goal of mine to onboard an exciting and ambitious running brand.

Time to Superblast your way to the top

P.S how many cringey running puns/nods can you spot on this page? If you find them all, I'll give you a follow Strava, what more do you want?

Why your Running brand Needs SEO

It's competitive our there, you need to get a wiggle on.
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As you know, running is booming in the UK, with 100s of 1000s of people searching for running shoes, gear, and advice every day. In fact, around 60,000 people search for running shoes every month.

But here's the thing, if your running shop isn't showing up when potential customers search for "running shoes near me" or "best running shop in [your area]", you're missing out on serious revenue.

Potential customers are on Google, ChatGPT, Claude - the lot. SEO will get eyeballs on your brand, where ever your audience is.

Most running shop owners know they need better online visibility, but they're too busy managing inventory, helping customers, and running their business to tackle the complex world of search engine optimisation.

It’s like Hodgkinson versus Hunter Bell. Sometimes it comes down to the tiniest margins between first and second. SEO can be that extra push your brand needs to reach the top.

SEO and running are like Kip to his Choge.

What Makes SEO for Running brands Different?

Running shops face unique challenges. You're dealing with seasonal trends, product variants across hundreds of running shoes and accessories, competitive e-commerce websites, and the need to attract both online shoppers and local foot traffic.

Here's what sets successful running shops apart:

Seasonal keyword research that captures peak running seasons and marathon training periods
Product-specific content strategy that covers everything from beginner running shoes to ultra-marathon gear
Local search dominance for phrases like "running shop near me" and "gait analysis [city name]"
User experience optimisation that converts browsers into buyers

Bringing SEO Expertise & First hand running experience.

I’m not the fastest runner, and I’m certainly not one of those people running 83 ultras a week.

I’m your everyday runner who does 5Ks, 10Ks, half marathons, full marathons, and everything in between.

More importantly, I’ve spent hours doing exactly what your potential customers do. Scrolling for the best running gear, getting frustrated with clunky websites, and falling in love with brands that truly engage.

I know what it feels like to find a brand you genuinely want to buy from.

That + my vast SEO experience could make something quite magical.

Get Maurten out of your website (🫠)

What my clients & collegues say

Working with Matt is always a pleasure. His knowledge and clarity is always useful when figuring out complex SEO strategies.

He also understands the bigger picture outside of his direct discipline which is extremely valuable.

He also has an ability to explain complex concepts in simple terms so that clients can understand the tangible value of his suggestions.

Stuart Aitken

Digital Communications Strategist - Bynd / Make

Matt is a master of the mysterious world of search engine optimisation (SEO) where the art of wordsmithing meets the science of algorithms.

His skills have been integral to the successful global relaunch of Movicol from a prescription medicine to an OTC brand and the development of the ranges first global digital strategy.

He has successfully lead his team to achieve this in English and other languages across multiple geographical markets. Launching Movicol OTC has been an intense project.

Matt has been a key member of the this team, collaborative in his approach, clear in his recommendations and always on brief.

Penny Curtis

Global Marketing Director - Norgine

Matt is a pleasure to work with.He has an excellent holistic understanding of digital marketing, and provides invaluable overarching strategic guidance.

His knowledge of and experience in SEO tools and techniques also means he knows what tactics will work best.

Matt is intelligent, friendly, and honest - making it easy to ask him to help when I need it.

Sam Watkinson

Creative Performance Strategist - Freelance

Matt Meazey is our long-time SEO partner and - an absolute wizard at what he does. He’s helped MASAJ build organic authority and structure our content strategy with surgical precision, but always brings warmth, curiosity, and creativity to the process. A patient, long-term, strategic thinker with technical and experienced know-how.

Matt’s SEO led to a noticeable uplift in our bookings through improved organic visibility. His organised and diligent approach has made a significant impact on our operations.

Scarlet Amies

CEO - MASAJ

Having worked closely with Matt for more than 6 years, I’d definitely recommend him without a doubt.

We worked on countless projects together, all of which he was very collaborative, extremely knowledgable and considered how SEO fits in within broader digital & wider marketing strategy.

He’s always on top of the latest algorithm updates, but pursues “people first” strategies which align with longer term business goals. Not just that, but he’s great to work with too!

Gemma Russell

Head of Paid Media - Fountain

Quite possibly one of the best SEOs I’ve had the pleasure of working with.

Technical, content, and off-page bases are naturally covered in Matt’s skill set but it’s the overall strategic elements he builds into his SEO strategies that puts him a step above the rest.

If you want someone to make you more money, not just fix some broken links, Matt’s your guy